Gran Turismo Announces Collaboration With Legendary Italian Fashion House Bulgari

Gran Turismo has revealed a rather high-end collaboration with luxury Italian fashion brand Bulgari, so get ready for some serious opulence.


Published: November 27, 2023 11:49 AM /

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The Gran Turismo x Bulgari logo next to a picture of a car from Gran Turismo 7

Gran Turismo has announced a high-profile collaboration with Italian fashion house Bulgari.

The collaboration was unveiled via a rather mysterious teaser earlier today, and while not much is given away in the teaser, it looks like we can expect some seriously high-end extravagance from the two brands.

A circular object with the word "ROTATE" written on it intended to represent the Gran Turismo x Bulgari collaboration
It's a rather abstract teaser trailer, but its mystery is the whole point.

The trailer, which merely seems to show mechanical elements from Gran Turismo alongside Bulgari jewelry (shot very obscurely against a black backdrop, of course), is only around thirty seconds long.

In the trailer's description, Bulgari and Gran Turismo say the fashion brand is "set to astonish with its #VisionGranTurismo and Bulgari Aluminium x Gran Turismo Special Edition Watches".

From the sounds of it, then, Bulgari is getting ready to release new watches based on Gran Turismo, although we don't yet know if Gran Turismo 7 will receive any new content based around Bulgari.

You can check the trailer out for yourself right here.

Whatever we can expect from the Gran Turismo Bulgari collaboration, it's set to be unveiled in full on December 3rd, so make sure to keep an eye out for more info then.

It's been a busy few months for Gran Turismo, with a big update featuring several new cars - including the Porsche 992 GT3 RS and the 1969 Dodge Charger - landing earlier this month.

In addition, the Gran Turismo movie hit theaters earlier this year, spawning a collaboration with Gran Turismo 7 whereby players could drive the Nissan GT-R Nismo GT3 '18 featured in the movie.

Bulgari isn't the only luxury brand with which Gran Turismo is collaborating, either; a reveal regarding the Korean luxury motor brand Genesis is currently set for December 2nd.

Stay tuned for more news on Gran Turismo's upcoming collaborations. In the meantime, you can grab Gran Turismo 7 right now on PlayStation consoles.

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