Japanese TV Announcer Apologizes After Her Sekiro Livestream Causes Wave of Copyright Claims on YouTube

Published: May 23, 2023 12:13 PM /


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YouTube's Content ID system can be rather jumpy and today it caused quite a few people a headache following a Sekiro: Shadows Die Twice livestream by a popular Japanese TV announcer. 

Risa Unai, known for her work at the Japanese TV channel TBS (Tokyo Broadcasting System) and for her passion for games, took to Twitter to apologize after TBS itself started copyright claiming a large number of videos of FromSoftware's game via the automated Content ID system. 


Unai-san, who often broadcasts gameplay on her channel Unapon GAMES including Yakuza: Like a Dragon, Elden Ring, and many more, simply streamed a bunch of gameplay of Sekiro a couple of days ago, but apparently YouTube's Content ID system interpreted it as TBS's copyrighted material and started issuing claims to unsuspecting YouTubers, including videos that were years old and even in other languages. This was apparently prompted by an accidental change of the Content ID settings of the video. 

The announcer has since taken down her own video and took to Twitter to apologize, 

"I sincerely apologize for the inconvenience caused by this incident to the developer FromSoftware and all those who posted videos. While changing the thumbnail, title, and so forth, I accidentally changed the content ID as well. This has now been addressed. Again, I apologize."

Unai-san goes on to explain that she wanted to explain the situation as soon as possible and make amends, which is why she posted on her personal account. Luckily, it appears that the issue was detected and solved rather quickly, and hopefully, the YouTubers affected will be able to have the claims removed as soon as possible.

If you're unfamiliar with Sekiro: Shadows Die Twice, it's available for PC, PS4, and Xbox One, and you can read our review. Our Josepth Allen praised the game's "pin-sharp combat, peerless world-building, and masterful movement mechanics," adding that it "breathes brutal and savage new life into action gaming."



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