A Genshin Impact KFC crossover has debuted in China, allowing players to pick up some themed meals while also scoring some KFC-themed items in the game. No, really.
Genshin Impact is an online action RPG that has a similar vibe to The Legend of Zelda: Breath of the Wild with its general gameplay and aesthetic. You've been separated from your sibling in a fantasy world and you'll be able to explore a number of fantastical locations in a quest to reunite with your family. Along the way, you'll have the opportunity to unlock new companions, score new loot, and upgrade your equipment to become a more powerful warrior.
The game has proven to be explosively popular, but now it's finally hit the prime time: Genshin Impact is having a crossover with KFC, a fast-food company that's increasingly doing more in the gaming world with an Arena of Valor crossover, its very own gaming console, and even a Colonel Sanders dating sim.
KFC collaborating with Genshin Impact.— Zeniet (@Zeniiet) February 22, 2021
Offering limited time KFC Diluc Bucket and Wing skin. pic.twitter.com/QXK3NvWJra
Genshin Impact KFC Crossover is Wonderfully Weird
The Genshin Impact KFC crossover was highlighted on Twitter by @Zeniet (via Niko Partners Senior Analyst Daniel "ZhugeEX" Ahmad). Judging by the image alone, players will be able to pick up special meals with Genshin Impact-themed chicken buckets.
However, a subsequent article by Kakuchopurei has some more interesting details about this crossover. To start, customers in China can pick up an entire Genshin Impact meal featuring a branded chicken bucket, two cups of Pepsi, and some other extras. That's not the only bonus, though — purchasing this meal will also secure players a code for a cool new KFC-themed glider featuring red and white colors.
Chinese players will be able to get in on the Genshin Impact KFC crossover starting on March 8, 2021. Unfortunately, there's no information as to whether this promotion will make its way to other Asian countries or if it will debut in the West. Considering KFC's recent forays into gaming, one can hope that Western players will be able to get these goodies at some point in the future, too.
What do you think of the Genshin Impact KFC crossover? What's your favorite fast-food promotion with a video game? Let us know in the comments below!