Roblox has released its daily active user count for November, and it's pretty crazy. It turns out that over 56 million people played, or "experienced", Roblox in November alone, so statistically, the Roblox metaverse, or game, or whatever you want to call it, is doing pretty well.
According to a press release sent out by Roblox Corporation, Roblox reached 56.7 million daily active users in November, which is a 15% increase over last year's total. Hours "engaged", which I assume equates to playtime (although the Roblox peeps really don't want you to think Roblox is a game), hit 3.9 billion, a 10% increase on November 2021.
Roblox's estimated revenue was over $190 million for November alone, so it's still making a lot of bank. It won't come as a surprise that these numbers are higher than last November's, too. It's fair to say Roblox is on the up and up. That's the kind of success that leads brands like Wal-Mart to want to collaborate with the, uh, "metaverse platform", after all.
In September last year, Roblox reported a total of 48 million daily players, so that means there's been an increase of more than 8 million since that point. The Roblox Corporation was valued at $30 billion when it went public in January 2021, and we can only imagine that with the player count going up as it is, that value is increasing as well.
Despite this rosy outlook for Roblox, things haven't been entirely smooth over the past year or so. In July, the game was forced to drop its iconic "Oof" sound effect due to a licensing dispute with none other than Tommy Tallarico, architect of the doomed Intellivision Amico console.
It turns out Tallarico owns the rights to the sound effect from work his company did on a game called Messiah in 2000. Although he agreed to delay removing the sound effect until Roblox's Developers' Marketplace was launched, it looks like he and Roblox couldn't reach an agreement on keeping it in the game for whatever reason.
You can download and "play" Roblox for free right now on Xbox consoles and PC, as well as on iOS and Android devices. If you've never engaged with Roblox, it's essentially a platform on which people create games rather than a game in and of itself, hence the "metaverse" tag that it has opted to self-identify with since the Epic vs Apple lawsuit. We'll bring you more on Roblox as soon as we get it, so stay tuned.
