Phil Spencer: Japanese PC Gaming Market Doubled & PC Game Pass Subs in Asia Quadupled in 3 Years

Xbox head Phil Spencer mentioned that the Japanese PC gaming market has doubled and PC Game Pass subscribers in Asia have quadrupled in the past 3 years. He also praised Japan for the innovation with the GameBoy, the Nintendo Switch, and Sony's PSP👀


Published: September 21, 2023 7:07 PM /

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Phil Spencer During the Xbox livestream at Tokyo Game Show 2023

Today Microsoft Gaming CEO Phil Spencer appeared during a livestream hosted by Xbox to celebrate Tokyo Game Show revealing some interesting details about the company's business in Japan and Asia.

Spencer started his talk by mentioning that Japan will always have a special place in his heart for pioneering innovative new ways to play like the Game Boy, the PSP, and the Nintendo Switch.

We're delighted to be back at the Tokyo game show with the latest news from our studios and publishing partners. Thanks to everyone at CESA for your work on behalf of game creators publishers and players. Japan will always have a special place in my heart for pioneering, innovative ways to play from the Game Boy, to PSP to the Switch.

The executive then talked about PC Game Pass, mentioning that the number of subscribers in the Asia region has more than quadrupled over the past three years.

Today's players want flexibility in where and how they play and at Xbox, our goal is to enable you to play the games you want with the people you want, anywhere you want with the wide range of amazing games.

We've expanded PC Game Pass to 46 markets globally, and over the past three years, the number of PC Game Pass members in Asia has more than quadrupled. And PC game pass allows creators to bring amazing new experiences to these players.

Interestingly, Spencer also explained that PC gaming in general is growing in Japan, more than doubling its market size over the past three years. 

This helps Microsoft realize the importance of making games that Japanese PC players will enjoy.

We've also seen strong momentum for PC gaming. Here in Japan. The Japanese PC gaming market has doubled in size over the last three years. So, we understand the importance of making content that will appeal to Japanese PC players.

A Japanese Pokemon Jet in Skymark Livery at Tokyo Haneda Airport in MIcrosoft Flight Simulator

An example is the Japanese World Update released for Microsoft Flight Simulator a while ago, with 15 million flights having been flown out of Japanese airports.

For example, since the release of our Japan World Update for Microsoft Flight Simulator, nearly 15 million flights have been flown out of the Japanese airports in the game.

Thanks to our innovations like game pass and Xbox cloud gaming, you can play Flight Simulator and many other games on handheld devices and mobile phones, in addition to traditional PCs and consoles like the Xbox Series X and Series s.

We're also proud of our 2023 lineup of games, which includes Hi-Fi Rush, the recently released Starfield, and the upcoming Forza Motorsports.

Yours truly may have contributed a significant number to these flights. You're welcome, Phil. 

Spencer concluded by vowing to bring games players in Japan, Asia, and beyond will love. 

We're also grateful for the support from our players in Japan, Asia, and beyond. And we remain committed to bringing games you'll love to Xbox.

Tokyo Game Show 2023 is ongoing and will continue its celebrations at the Makuhari Messe in Chiba, Japan, until Sunday, September 24. 

Techraptor is all the show, so you can expect extensive reporting, previews, and interviews from TGS in the near future.

Have a tip, or want to point out something we missed? Leave a Comment or e-mail us at tips@techraptor.net


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Asobo Studio
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Xbox Game Studios
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August 18, 2020 (Calendar)
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