Starbreeze Studios has officially become the first company to exhibit in-game fashion items at New York Fashion Week thanks to its recent Payday 3 runway show.
The event, which saw Starbreeze collaborating with Bam-Bam and Okar Style Suits, took place on Runway 7 in Times Square and saw models showing off some rather snazzy outfits from Payday 3.
Payday franchise VP Petra Takeva says the fashion collab is "the next step in bridging the digital and physical worlds", reinforcing Payday's position on "the forefront of genre-defying partnerships".
Designer Bam-Bam, meanwhile, says their brand revolves around "a strong sense of theatricality", which makes Payday 3's "bold" characters a natural fit for a team-up.
Starbreeze says that these outfits will also be available for Payday 3 players as in-game cosmetics "during 2024", so look out for them sometime after the game's launch.
If you've missed out on Payday 3, it's the third in the Payday series of multiplayer heist shooters.
The game will feature refined and enhanced stealth tools, as well as revamped combat and new heists to take on. You can either tackle Payday 3's content solo or team up with friends (or randoms!) to pull off the heist of the century.
We'll have to wait and see whether Payday 3's foray into the fashion world convinces other games to follow suit, but it's easy to imagine lots of different properties exhibiting at Fashion Week.
How about a Bomb Rush Cyberfunk exhibition, for example, or maybe a Persona-influenced show? Come on, developers. You know it makes sense.
Payday 3 launches for PC, PlayStation 5, and Xbox Series X|S on September 21st.