Microsoft has finally managed to make Xbox massive, in a very literal way, by displaying a giant ad on the famous Sphere venue in Las Vegas.
The effect was certainly quite impressive as you can see below.
The appearance of the ad was revealed on X (formerly Twitter) by Xbox's own communication director for new platforms Jeff Rubenstein.
You can see a full video below, which also provides a clearer size comparison with the nearby buildings.
If you're unfamiliar with the Las Vegas Sphere, it's an entertainment venue just east of the famous Strip in Las Vegas, Nevada.
The exterior of the building is wrapped by 580,000 square feet (54,000 square meters) of LED displays that can be used to showcase this kind of immersive and massive ad.
The Sphere itself is 366 feet (112 m) high and 516 feet (157 m) wide according to Wikipedia. That's certainly one big billboard for the brands that can afford it.
It'll certainly be interesting to see if more gaming brands and publishers will use the Sphere for their advertisements. Xbox was likely a no-brainer, considering that its logo is spherical to begin with.
Senua's Saga: Hellblade II was the only game showcased in the ad that doesn't have a release date just yet, but we know it'll launch for PC and Xbox Series X|S sometime in 2024.