Microsoft and GameStop Announce Multi-Year Partnership

Published: Thursday, October 8, 2020 - 15:09 | By: Robert N. Adams
Gamestop Will Be 'Essential Provider' of Xbox Games and Services

A multi-year Microsoft GameStop partnership has been announced. As part of this deal, GameStop will adopt Microsoft's productivity technology for its operations and deepen its commitment to Xbox.

"GameStop has become a popular destination for gamers to find their favorite video games, hardware and accessories, socialize with others in the community, try out new games, and get educated on the latest tips and trends,” Microsoft's US Enterprise Commercial President Matt Renner said in a press release.

 
 

"This partnership also provides GameStop with advanced retail management technologies that will drive operational efficiencies throughout its omni-channel platform," he continued.

GameStop to Adopt Microsoft 365 and Teams for 'Enhanced Productivity'

A major element of the Microsoft GameStop partnership will see GameStop adopting Microsoft's productivity technology in the near future. The company's backend solutions — the computer infrastructure used to manage its inventory, customers, and other data — will be standardized on Microsoft's Dynamics 365 suite of business applications.

GameStop store associates will also see practical changes in day-to-day operations. Associates will be equipped with new Microsoft Surface devices, allowing them to move about the store and more easily meet the needs of customers. These devices will be utilizing Microsoft 365 and Microsoft Teams to help employees coordinate with one another and work within the new system.

Microsoft Gamestop Partnership store
GameStop associates will be equipped with new Microsoft Surface devices, integrating Microsoft 365 and Microsoft Teams to better allow store associates to work together and serve customers.

What Does the Microsoft GameStop Partnership Mean for Xbox?

One question that comes to mind is what the Microsoft GameStop partnership means for Xbox. Thus far, GameStop has become one of the retail partners selling Xbox All Access, the subscription service that lets gamers pay off a console over a 24-month period. Xbox All Access recently expanded to include the next-gen Xbox Series X and Series X consoles.

Beyond this recent development, no further concrete details have been announced. However, the addition of a major retail partner may see GameStop-exclusive Microsoft products or software make its debut at a later date.

How do you think the Microsoft GameStop partnership will change the retail side of the gaming business? Do you think GameStop will get Xbox exclusive products? Let us know in the comments below!


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A photograph of Robert N Adams
Senior Writer

I've had a controller in my hand since I was 4 and I haven't stopped gaming since. CCGs, Tabletop Games, Pen & Paper RPGs - I've tried a whole bunch of stuff over the years and I'm always looking to try more!