Battery and Havas Media have announced that when the Epic Games Store went on their "The Vault" campaign, they joined forces to help with creative and media duties during the May 14 to June 18 event. The two companies were utilized to increase global awareness and drive new user acquisition.
This seemingly has worked out for Epic Games Store, as the campaign has pushed the store to 61 million Monthly Active Users and 13 million Peak Concurrent Users on the PC, which is a great feat. The event was conducted across 21 markets, which includes Canada, the United States, Japan, Argentina, Australia, Brazil, Mexico, Chile, the United Kingdom, France, Germany, Spain, and Russia.
“Since launching the Epic Games Store, we’ve always wanted to create a huge event around our very successful Free Games weekly program to give something awesome to players worldwide, and we decided to go big. We invested in acquiring the rights to give four of the biggest games in the world away free. We needed an agency partner who could execute big for us globally. Battery’s deep experience in gaming plus Havas Group’s media capabilities fit the bill. The results have exceeded our expectations,” said Steve Allison, GM Epic Games Store. “In 2020, we’ve been growing at a historic rate. Epic Games Store partners have a huge audience of players to sell their games to and receive 88% of the revenue, instead of only 70% as on other platforms.”
The free and attention-grabbing games during this event were Grand Theft Auto V, Civilization VI, Borderlands: The Handsome Collection, Overcooked, Samurai Showdown NeoGeo Collection, and Ark Survival Evolved. The Escapists would also have been freely released during this time but was delayed due to technical issues.
If you're curious, the free game that's currently available in the Epic Games Store is Pathway, which is described as a "rip-roaring adventure set in the 1930s wilderness." If that sounds like your cup of tea, be sure to check it out here.
What do you think of this news? Did you like the Vault campaign? Do you think it was well-planned and executed? Which games did you get? Let us know in the comments!