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Rocket League, the soccer game where you play as rocket powered cars, has a couple of people asking questions as some advertisements have begun showing up in games. These ads were first noticed by Reddit user JamesDaGames in a post on r/RocketLeague where he was trying to ask whether this had occurred to others and then later another post in r/games commented on the same thing.

Rocket league Advertisements

The advertisement shown is for Alienware but it hasn’t been shown if this is the only ad that could potentially appear. It isn’t uncommon for us to see ads in video games nowadays, mostly in free to play titles as a source of revenue but seeing it in a full game like Rocket League struck people as being a bit odd. It wasn’t too long before one of the developers appeared in the original post to give the following statement.

We’re surprised that these would still appear in-game, as they aren’t supposed to — and if they are showing up for you, it isn’t intentional (we’re researching how it did).

Specifically, those ads were remnants of something we set up prior to the release of the game as a possible way for us to pay for server expenses/ allow for sponsored events and tournaments/ advertise our own stuff like the Rocket League soundtrack, new/ upcoming DLC, Rocket League-specific merchandise, etc.

We still plan on allowing for partnered events and/ or tournaments (like an eSports final, for example), and we still plan on eventually promoting our own Rocket League-related goodies like those mentioned above. However, full-on outside-ad campaigns are NOT part of the game’s roadmap and this is just an outlier. So if that ad bothered you, you have nothing to worry about. =)

At the time of this posting it is still unsure what exactly is the cause of these advertisements popping up in the game but you can expect as soon as Psyonix figures out what is the cause that a patch will be applied.

What do you think of advertising like this appearing in Rocket League? A lot of Reddit users seem to be supporting this, would you care if a sport game like this made a bit more on the advertisement of other products? Do advertisements like this just add to the authenticity of a sporting event?

More About This Game

Andrew Stretch

Events Coordinator

I have been playing all kinds of games for as long as I can remember with a particular interest in action adventure and platforming titles. While I am primarily an Xbox gamer I also spend a fair bit of time on the PS4 and on my PC in VR.



  • braneman

    For Esports tournaments? I could understand it, but considering its been in the top five on steam for a wile now and its a fairly simple game to host, right now they don’t need the money for hosting. But I could see it when the up front sales start to drop off.

  • BlueLight

    This isn’t that uncommon of a thing. Freedom Fighters had billboard for a hit man game (I believe it was the same developer) and i believe city of hero’s had real ads. Allen wake had product placement in the form of Energizer batteries, the shortest living batteries on the planet.

    While i don’t own this game, i don’t think i’d mind so long as they’re not trying to push it in my face. If it’s just eye candy then no problem.

  • Tanooki

    I honestly don’t mind, as the game moves so fast I wouldn’t even notice it. also, it kind of fits the game, as sports arenas do this all the time. sort of seems fitting.

  • orangeisacolour

    This isn’t new. Trackmania used to have a thing where signs which were left on default skin could be used as adverts (which wasn’t common as people tended to use them for arrows).

  • TSCTH

    Exactly what I thought. Spectators would be the only ones to notice ads, which fits the genre and empowers events to balance their budget.

  • DoctorSyntax

    Sith Lord Obama advertised in Burnout Paradise. Nothing new here.