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In June, TechRaptor reported that the Guillemot family was considering on increasing their stake in Ubisoft. Just under three months later, the Guillemot family has recently reaffirmed their control of Ubisoft by purchasing 4 million shares of the company. This comes in light of the news that Vivendi had acquired a 20.1% stake in July, whereupon they stated that their goal was to “obtain Board representation consistent with its shareholder position.”

The 4 million shares represent an overall stake of 3.5%, which would increase the Guillemot stake to 12.5% from the 9% they held in July 2016.

This isn’t the first time the Guillemot family has tangled with Vivendi. Last October, Vivendi purchased enough stakes so that the Guillemot family sold their shares of Gameloft to Vivendi in a move they described as “against the best interest of Gameloft, both for its activity and for its teams” as they felt forced to due to the circumstances.

According to Bloomberg, the Guillemot family are “boosting their defenses” before Ubisoft’s shareholder meeting on the 29th of September in an effort to keep the company independent. Whilst they have been shoring their metaphorical defenses, the Guillemots have also been asking other shareholders to back their efforts, by promising better returns under their control than through Vivendi’s.

“We are seeing a race between Vivendi and Guillemot brothers,” Charles-Louis Planade, head of research at Louis Capital Markets – Midcap Partners, said in an e-mail. “If Vivendi wants Ubisoft, it will have to pay for it.”


Quick Take:

Personally, I hope the Guillemot family reconsiders their place in the industry and changes Ubisoft for the better, if they manage to survive this battle with their leadership over Ubisoft intact. For a while now, Ubisoft has released buggy disappointment after buggy disappointment, and if nothing else, hopefully this will force the Guillemot family to try and better Ubisoft’s slate going forward. We could definitely use some more variation in the AAA industry, and more games like For Honor would definitely be appreciated.

What do you think of this news? Do you care either way? Let us know in the comments!


Patrick Perrault

Staff Writer

Writer for TechRaptor, who hopes to gain valuable experience in a constantly changing industry.



  • Bashtarle

    And the moral of the story is…… don’t sell off a controlling volume of shares in the first place….. Maybe hold on to that 51%?

    That said I can’t honestly recall the last Ubisoft game that …. nope wait I can. The Mighty Quest for Epic Loot, because a friend talked me into it years ago…. Can’t say I really care one way or the other what happens to Ubisoft.

  • goodguya

    The exciting Saga continues…

    I must always remind people that it is in *no one’s* best interest that Vivendi has any stake in the game’s industry. You remember that time when Activision was viciously killing off franchises like their rhythm games with yearly retreads? That was Vivendi. Activision today has *franchises* but they don’t brutally slaughter them the way they did under Vivendi.

    This has nothing to do with whether or not you enjoy Ubisoft as a company and everything to do with placing gamers in an even worse position than they’re already in. I think Ubisoft is still trying to do good, despite their recent failures, and you only hurt yourself by wishing for Vivendi’s influence over them. It’s a bad idea. Period.

  • SomeCollegeStudent

    I feel like I’m watching a bunch of plutocrats fight over who gets to control their own state, and I don’t really know which one I should boo more.

  • Bashtarle

    Ubi is but one developer in a vast ocean of developers. Most of the interesting stuff is coming from Indies anyhow. I’m more concerned with deb/pubs like Ubi buying up Indie development studios and squeezing the life out of them than I am a slightly larger company buying Ubi and squeezing the undead out of it 😛

  • Ace

    The plot thickens.

  • Ubisoft is not trying to do good in anyway.

  • I hope this is the beginning of the end of Ubisoft.

  • Robert Grosso

    That is incredibly cynical don’t you think?

  • I’ve no animosity towards either, but eh. Vivendi is being pretty aggressive for no apparent reason, so I hope Ubisoft does fend them off. On the other hand though, I do hope Ubisoft wisens up thereafter.

  • Sarusig Musicman

    Will they? Or are we going to end up in an industry dominated by less and less but bigger and bigger major companies, forcing and funneling users into the systems they want? You know, like EA or Valve.

  • But true.

  • John

    Am i missing something here? Who the fuck is Guillemot family?

  • coboney

    Hey John,

    So basically they founded Ubisoft and Gameloft way back in 1984 and brought in other investors which is why they were down to 9% ownership. Yves Guillemot is the CEO of Ubisoft, and has served there since 2000 in that position.

    So basically we have a large multimedia french company – vivendi – with a bad history in the video game business, attempting to buy out one of the largest developers/publishers in the industry. The Guillemots are basically investing the money they got by surrendering on Gameloft and selling their remaining shares there to Vivendi into getting more shares of Ubisoft, and presumably attempting to show confidence to the investors they’ve been talking with and trying to convince to stand strong with them against Vivendi.

  • lunaticFortune

    Frankly, if For Honor wasn’t in the works, I wouldn’t be able to find two damns to rub together on this. As it stands now, though, I’m just barely interested enough to hope Ubisoft retains its autonomy, if only to see if A) they learn anything from this, and B) if the game can stand on its own merits (or “merits”, as the case might very well be).

  • John

    Well thank you kindly nice sir.