A Devolver Digital logo from the Marketing Countdown to Marketing announcement trailer

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Devolver Digital's Latest Surreal Summer Event Announced

June 3, 2022

By: Joseph Allen

 
 

Devolver Digital has revealed its latest summer event in characteristically satirical fashion. The "Marketing Countdown to Marketing" presentation will air on June 9th and will show off "at least four" Devolver Digital titles. It also may or may not be hosted by Suda51 in a mech suit.

What can we expect from the Devolver Digital "E3 2022" event?

Devolver Digital is known for its humorous and satirical takes on the gaming industry when E3 season rolls around. Last year, the company "announced" the MaxPass+ service, which it promised would revolutionize "monetization as a service" and reboot the actually-real Devolver Cinematic Universe. There may be no E3 presentation this year, but that hasn't stopped Devolver continuing in its irreverent, anarchic vein. This year, the studio has revealed a presentation it's calling the "Marketing Countdown to Marketing", accompanied by a pretty darn funny trailer. You can check out that trailer here.

 

In the trailer, actors playing Devolver execs (at least, we assume they're actors) debate what to do to catch gamers' attention for the upcoming Summer Game Fest, which returns again this year after a blockbuster 2021. The lead exec in the trailer decides that the best way to gain gamers' attention is simply to count down to something, and it doesn't really matter what that something is. Between them, the Devolver staffers agree they need a prominent personality to host the countdown, at which point some doors open to reveal a mech suit containing a screen. Legendary gaming auteur Suda51 subsequently appears on the screen with a "what's up, nerds?" and a maniacal laugh. We're really not doing the trailer justice here, so watch it if you want to get the proper comic timing from it.

When is the Devolver Digital Marketing Countdown to Marketing airing?

You can tune in to the Devolver Digital Marketing Countdown to Marketing presentation on June 9th at 3 pm PST (that's 6 pm Eastern). The event promises to be entertaining at the very least; Devolver is teasing a "reality-bending, industry-wide event" that threatens the fabric of time and space. We'll definitely be getting some news about the rather brilliant roguelike Cult of the Lamb, as well as "sensational new game reveals", according to Devolver. We'll have to wait and see what those reveals might be.

 
 
Cult of the Lamb, a game being shown off at the definitely-not-E3 2022 Devolver Digital presentation
Devolver Digital's pre-Summer Game Fest presentation will show off Cult of the Lamb along with some new game reveals.

Make sure you tune in for Devolver Digital's Marketing Countdown to Marketing on June 9th if you want to see what the publisher has in store. With Sony's State of Play presentation airing yesterday and major showcases on the way from the Summer Game Fest, Microsoft and Bethesda, and Guerrilla Collective, it's looking like a pretty packed summer for gaming, even without an official E3 2022. Make sure you stay tuned to TechRaptor for more info about all the biggest reveals and announcements.