Supporting Breakthrough Blood Cancer Research
2K has announced that it's donating $500,000 to The Leukemia & Lymphoma Society. This money will go to support breakthrough blood cancer research. The studio says the donation is "the culmination of a partnership and fan activation" surrounding the launch of its latest wrestling game WWE 2K20.
Back in September this year, 2K announced that it would be partnering with LLS. Leukemia survivor Roman Reigns appears as the cover star for its latest game, so the partnership was a natural one. A call on Twitter was also put out via the official WWE Games account asking fans to retweet. For each retweet, the California-based publisher pledged to donate $2 to LLS, up to a limit of $500,000. It seems they've now reached this limit.
As well as the donation, copies of video games published by the studio will also be distributed to blood cancer patients. Given that this partnership largely concerns WWE 2K20, it's likely that's the game 2K is talking about, although it doesn't specify in the press release announcement. The studio will also coordinate visits to LLS-partnered hospitals. These visits will involve both studio personnel and WWE Superstars. This has already happened once; back in October, the publisher hosted a WWE 2K20 preview event in Las Vegas, at which LLS patients and families were present. Superstars Roman Reigns and Becky Lynch also attended.
You can grab WWE 2K20 right now on PlayStation 4, Xbox One, and PC via Steam. The game was received extremely poorly at launch, with consumers citing numerous technical glitches and an overall unfinished feel. Although the dev team seems dedicated to patching it, if you'd like to support The Leukemia & Lymphoma Society, you might be better served just sending a donation directly their way.
How do you feel about this donation? Were you one of the retweeters? Let us know in the comments below!