Ubisoft "Working Hard" on Using AI To Make NPC and Worlds "More Alive, Reactive, and Intelligent"

Ubisoft CEO Yves Guillemot explained that the publisher is focusing on using AI to make their NPCs and Worlds feel more alive, reactive, and intelligent.

Published: October 26, 2023 2:18 PM /


AI (represented by HAL 9000) and Ubisoft logo

Today, during the quarterly financial conference call for investors and analysts, Ubisoft CEO Yves Guillemot was asked about the company's plans for the convergence between AI and creativity in game development.

Guillemot mentioned that the company is "working very hard" on the possibility of NPCs and worlds to be "more alive, reactive, and intelligent."

According to the executive, that will allow players to interact better with the world. On top of that, Guillemot expects AI to enable Ubisoft to provide players with more tools to create content and "be even more part of the games"

A crowd in Assassin's Creed Mirage
Could the world of the next Assassin's Creed game feel more reactive and alive thanks to AI?

Guillemot did not provide any further details on when we'd be able to see the results of that "hard work," now on which games. He also did not offer any more color on the tools for players he mentioned. 

That being said, his answer certainly seems fitting to Ubisoft's usual line-up of games, which relies extensively on open-world games with a lot of NPCs and rank-and-file enemies, which could possibly benefit from feeling more alive or at least a bit smarter in reaction to the player's behavior. 

Interestingly, he did not make any mention of the use of generative AI to create assets like artwork or voice-overs.

We'll have to wait and see what, if anything, comes out of this effort, as the theme of AI continues to be hotly debated among game developers and creators in general.

During the financial conference call, Ubisoft also boasted about the record performance of The Crew Motorfest and mentioned that Assassin's Creed Mirage is selling in line with expectations (You can purchase a copy of Assassin's Creed Mirage or The Crew: Motorfest on Amazon)

Tom Clancy's: Rainbow Six Siege was also among the games mentioned as revenue drivers for the quarter. 

On the other hand, an unannounced but long-teased "large game" has been delayed to April or beyond from its previously announced Q4 window, which will still see the release of the much-delayed Skull and Bones

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News Editor at TechRaptor since January 2023 following over 20 years of professional experience in gaming journalism both on print media and on the web.… More about Giuseppe