Perfect World Entertainment is Now Gearbox Publishing San Francisco

Perfect World Entertainment has now rebranded as Gearbox Publishing San Francisco.


Published: April 22, 2022 11:10 AM /

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Gearbox Publishing

Perfect World Entertainment is now Gearbox Publishing San Francisco. The move comes a few months after Embracer Group bought the company back in December 2021 and immediately put them under Gearbox. The move was worth $103 million and included the North American branch as well as Perfect World publishing. 237 staffers were also added to Embracer's payroll, which will probably only be expanded going forward as well.

In case anyone is worried, the same people will be working on the same titles as before, and new content will still be released for Neverwinter, Star Trek Online, and Have a Nice Death just as they were before. Other games under Perfect World's umbrella, such as Remnant: From the Ashes and the Torchlight trilogy will also remain there, with more games coming.

Visible changes besides the new branding and logo include email addressed being changed, so newsletter and support tickets will come from @GearboxSF.com accounts. The games themselves should not be impacted by this change, which is good. The in-game logos should remain the same for a while, but eventually they too will change to reflect the shift from Perfect World Entertainment to Gearbox Publishing San Francisco.


Quick Take

I'm not sure if this change is needed, but content is still being released for Perfect World's games by the same people, from a gamer's perspective all that's really changing is the logo and the website you'll have to go to for help or tickets. Not a big deal all around, so whatever, it doesn't really matter I guess. Gearbox Publishing is another feather under Embracer Group's increasingly large cap, so it will be interesting to see if we'll get some new MMO's or big games out of them eventually.


For more information on Embracer Group, Gearbox Publishing, and everything in between, stay tuned to TechRaptor.

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Patrick is a former Staff Writer for TechRaptor and has been gaming on every console he could get since he could hold a controller. He’s been writing for… More about Patrick