Microsoft Will Penalize Retailers Who Break Xbox Pre-Order Embargo, Keighley Says

Published: Friday, September 18, 2020 - 15:13 | By: Robert N. Adams
No Avoiding Pre-Order Chaos

If you're looking to make an Xbox Series X pre-order next Tuesday, you might be hoping that a retailer will start selling them a little early. That's not likely to happen according to The Game Awards' Geoff Keighley.

As you probably know by now, we're less than a month away from the next generation of console gaming. The Xbox Series X and PlayStation 5 are debuting within a few days of one another and there are a lot of people anxious to get their hands on one of these consoles. Some of us might be hoping that it's possible to get one of these consoles early, but that doesn't seem likely according to Geoff Keighley.

 
 

"I've heard that Xbox will be penalizing retailers by lowering allocations if they break these embargoes, so hopefully these times will hold." Keighley said in a tweet.

This requires some explanation. "Allocations,' in this context, refers to the number of consoles that will be provided to a retailer to fulfill its pre-orders. According to what Geoff Keighley has heard, any retailers who break the Xbox Series X pre-order start time will get fewer consoles than they would have originally as a penalty for breaking the rules.

Xbox Series X Pre-Order slice

When is the Xbox Series X Pre-Order Time?

The Xbox Series X pre-order time is 11:00 AM Eastern Daylight Time — that's 8:00 AM Pacific — on Tuesday, September 22, 2020. Whether you're getting an Xbox Series S or Xbox Series X, you're not going to want to be ready to go, lest we see a repeat of the chaos with the PS5 pre-orders.

Many retailers have had the sense to limit pre-orders to one per customer, but hot products like the PS5 and RTX 3080 have sold out stupidly fast despite that. The best thing you can do is keep your eyes on your local retailer and hope for the best.

Are you going to make an Xbox Series S or Xbox Series X pre-order? Do you think you'll be able to snag yourself a console before they're all gone? Let us know in the comments below!


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Senior Writer

I've had a controller in my hand since I was 4 and I haven't stopped gaming since. CCGs, Tabletop Games, Pen & Paper RPGs - I've tried a whole bunch of stuff over the years and I'm always looking to try more!