Clothing brands are starting to enter the gaming market slowly, with prestigious brand Louis Vuitton partnering with Riot Games to add in-game skins to League of Legends characters and launch their own branded clothing line and Levi's collaborating with Nintendo to release Super Mario-themed fashion line as well. The latter's announcement came earlier in March, and was set to become available for purchase in the beginning of April.
However, considering the current global COVID-19 pandemic situation, and the entire world is following strict quarantine measures, Levi's officially announced the delay of its Super Mario collection indefinitely. The clothing brand didn't give an estimated date on when they could become available for purchase, but logically it all depends on how long factory workers in North and South America are obliged to work from home.
Due to COVID-19, our Levi’s x Super Mario collection is experiencing slight product delays in North and South America.
— Levi's® (@LEVIS) April 1, 2020
Stay safe, stay home and we will keep you posted on a new launch date. pic.twitter.com/aywyABvbWL
In the meantime, you can take this as an opportunity to choose which piece you will pick up once it becomes available. At the time, Levi's showed off jeans overalls, colorfully printed jackets, pants, shorts, and Super Mario printed jeans jackets. They are indeed there to scratch any itch for gaming apparel you had for Super Mario.
Happy #MAR10Day. Collaboration coming 04.01. pic.twitter.com/vk4H9UWQNs
— Levi's® (@LEVIS) March 10, 2020
What do you think of clothing brands partnering up with video game studios to produce clothing lines for iconic franchises? What other games would you like to see get its own fashion collection? Let us know your thoughts and which piece of the Levi's x Super Mario collection were you going to pick up in the comments section below.
