Cyberpunk 2077 sales have been pretty impressive judging by a report from CD Projekt Red — the game has already made back all of the development and marketing costs from its first day of sales.
The launch of Cyberpunk 2077 was understandably popular. The game has certainly had its fair share of problems at launch; an epilepsy warning had to be added to the game at the last minute after an oversight and the game's streamer mode let some copyrighted music tracks slip through. Despite these challenges, CD Projekt Red has racked up more than 8 million pre-orders for the game across all platforms, and it's undeniably been a success.
How Much Money Did Cyberpunk 2077 Make for CD Projekt Red?
Niko Partners Senior Analyst Daniel "ZhugeEX" Ahmad has highlighted the short report released about Cyberpunk 2077's sales. In said report, CD Projekt Red details two key facts:
The Management Board of CD PROJEKT S.A. with a registered office in Warsaw (hereinafter referred to as “the Company”) hereby announces that the estimated licensing royalties receivable by the Company in association with pre-order sales of Cyberpunk 2077 across all of its digital distribution channels have exceeded the sum of the following
- total development expenditures related to the game, and
- the game’s marketing and promotional costs borne by the Company - either already incurred or anticipated for the remainder of 2020.
It hasn't been all good news, mind; earlier this morning, CD Projekt Red's stock fell 29% after the game's shaky launch. This is likely due to the fact that investors were counting on a strong launch without bugs, or potential review criticism, especially after the delays frustrated them. Still, CD Projekt Red has already made back all of the money it's spent on developing the game. But how much was that?
Unfortunately, it's a little difficult to say for certain. A financial report from CD Projekt Red earlier this year notes that the company spent $120 million on developing games according to TweakTown. Unfortunately, that report doesn't break down how much money was spent on each project, so it will be difficult to say how much money Cyberpunk 2077 has made until CD Projekt Red releases some official numbers of their own accord. It almost certainly cost more than The Witcher 3, which cost the studio roughly $81m to make in development and marketing costs, with it selling 6m copies in the first 6 weeks.
What do you think of Cyberpunk 2077 sales making a profit on its first day? Do you think CD Projekt Red can sort out all of the problems at launch? Let us know in the comments below!