2020 Was A Great Year For Dungeons and Dragons

A group of adventurers fighting a vampire in Dungeons and Dragons

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2020 Was A Great Year For Dungeons and Dragons

May 19, 2021

By: Tyler Chancey

 
 

In the midst of all the horrors that came with the COVID-19 pandemic, 2020 was a stellar year for Dungeons and Dragons.

In a press release by Wizards of the Coast, they revealed many different ways the iconic tabletop RPG series has continued to grow and expand its audience. These included straightforward commercial and financial success. This has been the seventh consecutive year of growth for this brand with sales increasing 33% year-over-year globally. Furthermore, Dungeons and Dragons has over 50 million players to date, with the supplement for the game's Fifth Edition, Tasha's Cauldron of Everything being the most pre-ordered book ever in the series' history.

Wizards of the Coast also acknowledged social media and influencer presence on the series. March of 2020 is marked as an all-time peak for Dungeons and Dragons content being searched. Viewership for D&D Live 2020, a live game run with several well-known actors and celebrities, reached over four million views. Even that reliable source for short but quirky videos, TikTok, is acknowledged with videos marked with #DND taking off with over one billion views throughout that year. They also mention a rising general interest in the game thanks to materials Stay at Home, Play at Home hub.

A collection of statistics regarding people playing DnD
A lot more people are playing, and in more diverse groups than you might think

Of course, the publisher was also acutely aware of the circumstances around that growth. Dan Barrett, the Senior Brand Management for D&D EMEA acknowledged this stating, "Dungeons & Dragons continued to bring people together during the challenges of the pandemic, providing valuable social connection even when we couldn’t meet in person, as the brand continued to grow strongly. D&D is for everyone, and our growing EMEA team are excited to introduce even more new fans to our legendary world of fantasy storytelling, now and in the years to come. We are hard at work on exciting plans for the future of D&D in our region and look forward to sharing them with you in more detail in the coming months."

 
 
a candid selfie of the staff writer, husky build, blond hair, caucasian.
Staff Writer

Born in 1990, Tyler Chancey's earliest memories were of an NES controller in his hands, and with it a passion that continued into his adulthood. He's written for multiple sites, has podcasted, and has continued to shape and encourage new talent to greater heights.

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