Unity has announced that its new CEO is former Zynga COO and EA exec Matthew Bromberg, who will take the role later this month.
Per a Unity press release, Bromberg will become Unity's CEO on May 15th, which is when current interim CEO Jim Whitehurst will take his place as the executive chair of the board.
Bromberg served as Zynga's chief operating officer between 2016 and 2022, during which time the mobile giant was bought by Take-Two in what was then a record deal (although it was soon eclipsed by Microsoft's Activision Blizzard acquisition).
Prior to joining Zynga, Bromberg also worked at EA; he was BioWare's group general manager for two years before becoming EA's mobile strategy SVP.
He's not the only former EA exec to become Unity's CEO, either. John Riccitello, who departed the company amidst a firestorm of controversy late last year, served as EA's president and COO from 1997 through 2004.
Unity says that Bromberg was pivotal in Zynga's "turnaround", and that he led EA teams across "four continents" and helped them to build popular games across "all major genres".
Bromberg himself says that he's "thrilled" to be helming Unity, and that he wants to help "provide the best integrated platform for creators" to develop great games, as well as "helping accelerate the Company's revenue growth and profitability".
Unity's search for a new CEO began after former head John Riccitello announced his intention to retire in October last year.
His decision came about after Unity faced backlash from developers for controversial new pricing changes which would have seen developers charged on a per-install basis, with charges of up to 20 cents per install being proposed.
Naturally, this led to an outcry from developers, and Unity quickly backtracked on its proposed changes, but this decision wasn't enough to allow Riccitello to stay in his job, it seems.
We'll have to see what Bromberg brings to Unity, but for those who may have been hoping for Unity to pivot away from a mobile-focused strategy, his appointment probably won't be much of a relief. Stay tuned for more.
