Fast food giant KFC is getting involved in video games again, but this time it's not in an American game. Colonel Sanders, the mascot based off of the chain's founder, is appearing as a playable character in the MOBA Arena of Valor.
Arena of Valor began life as a Chinese-exclusive mobile game known as Wangzhe Rongyao, which roughly translates as Honor of Kings. Developed by Tencent Games, the game had major success in its home country. The international version, which we know as Arena of Valor, saw release in America in December 2017 and was developed by TiMi Studios with Tencent as the publisher. Arena of Valor has the same engine and design as Wangzhe Rongyao, but replaces the characters based off of Chinese folklore and mythology with ones inspired by European folklore. The game has also seen some licensed characters from the DC universe join in. However, Taiwanese players will soon see a new franchise stepping into the arena.
If you happen to somehow be playing the Taiwanese version of Arena of Valor, you have the opportunity to add the fried chicken mascot Colonel Sanders to your roster. You might expect to obtain him from a regular gacha system like in many mobile games. However, the process is slightly more complicated. In order to get a chance at getting him, you have to buy a KFC meal worth about $10. From there, you'll have a 40% chance at drawing that veteran of the fast food wars. The odds are certainly better than most gacha draws featuring special characters, but I can imagine some people balking at paying $10 for a single draw.
This isn't the first time in recent history KFC has gotten involved with video games. Last September, KFC released the advergame visual novel I Love You, Colonel Sanders, which lets players try to woo the mascot themselves and graduate an anime-esque culinary school.
What are your thoughts on this gacha event? Do you think $10 for a single 40% pull is a fair price? Let us know in the comments below!
