Video game prices are climbing next generation - but why? Call of Duty: Black Ops - Cold War and NBA 2K21 have both been confirmed to cost 70 USD on next generation consoles, and that's without factoring in the microtransactions (of which we know there will be plenty). Is this a product of simple inflation, or are video game companies just raising the prices to increase their profits? Do games cost more to create nowadays? How does marketing factor in? And why are consumes responding so negatively? Join Nirav as he uses a combination of math, macro-economics, spreadsheets and the calculator app on his phone to figure out the answer.
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