Disney is working with Creative England's £1million Interactive Digital Healthcare Programme to offer up to 80k in grants to help developers of digital content. In an effort to promote healthy lifestyles in families the Disney Healthy Living Project is offering grants to help developers create digital content that promotes healthy living. Not only will qualifying help fund a developers work, it will also allow the opportunity to use iconic Disney IP.
"We are working with Disney to identify and commission a “digital project” aimed at encouraging families to be more actively engaged in their own wellbeing. This is an opportunity for creative digital SMEs to work with the one of the world’s biggest entertainment companies, and create innovative technology to help families lead healthier lives.", states the program's website.Eligible projects will receive three non-repayable £5,000 'proof of concept' grants per succesful application. After receiving £15,000 to submit three 'proof of concept' projects there will be a competitive pitch process to choose projects for full development. Chosen projects can receive up to £80,000 to invest in their project.
To qualify for the Disney Healthy Living Project grants developers must be based in England (Greater London excluded) and their project must promote healthy living for children and families. While the program is a great opportunity for indie game developers to get their family friendly games produced, Disney isn't exclusively looking for games. Other digital projects including, browser content / tool(s), mobile apps, short form video series, wearables and smart materials are also possible types of projects that could receive grants.
The company is helping English digital content creators with their Disney Healthy Living Project however, they will be profiting from the arrangement as well. The website states, "The additional development funding will be awarded to the successful applicant on a revenue-share basis, meaning it is to be repaid from any revenues generated from the commercial exploitation of the selected project."
Interested developers will have until midnight on April 20th to submit their applications. The Disney Healthy Living Project is a great opportunity and is sure to generate some interesting projects. To learn more about the project and how to apply visit the Creative England website.