There are some big things coming for Motorola, but no one is quite sure what. According to Ad Age, Motorola is rolling out their new campaign for its Moto X smartphone. They also had a new page on their website that introduced the Motorola DROID Ultra to the world.
Motorola DROID UltraThe main guess is that this is a Verizon phone, since it has the DROID name. Before the page was redirected it described the phone as having "a bunch of glossy colors" with a DuPont Kevlar body. With a 1.5GHz dual core chip, an 8-megapixel camera and a 960x540 4.3-inch screen, this 'ultra' phone doesn't seem all that ultra. It does sound like a nice mid-range phone. According to sources who talked to The Verge that the DRIOD Ultra is not the Moto X, thank goodness. The Moto X will not be a DROID branded phone, because the DROID moniker is used for Verizon exclusives, which it won't be.
Motorola XThe full-page ad that Motorola will be running today in The New York Times, USA Today, and a few more is their first for the Moto X. The ad looks to be very Apple-y with making sure to point out that it's "Designed by you. Assembled in the USA." The curious part is the as is as follows:
"The first smartphone that you can design yourself. Because today you should have the freedom to design the things in your life to be as unique as you are."A customizable phone, eh? Sounds like it may have a chance.