In huge growth news, Plays.tv has announced that it has reached the milestone of ten million monthly active users in their first year. We're talking big numbers in just twelve months. Numbers like four million content creators recording over 1.6 billion minutes of video every single month.
If you're not familiar with the service, think of it as a social network for video games and the people who love to play them. A little over a year ago the guys over a Raptr noticed that only around one percent of gameplay videos were ever shared using the social media tools within the clients. What it boiled down to was that players were reluctant to share their videos via traditional social media. What makes Plays.tv different from something like Twitch is that the latter is built around a livestream of active playing while the former is all about clips or moments gamers find interesting delivered directly to your feed. While Plays.tv's community growth and engagement mirrors the trajectory of other successful photo and video sharing services, the user experience is significantly different from live streaming. The fact is that Plays.tv is a user-to-user platform, basically, the sharing is done between fellow gamers instead of a one-to-many broadcast.
Speaking in a press release, Dennis Fong CEO and co-founder of Raptr said:
Plays.tv is really a video storytelling platform that enables gamers to share their stories the way they want. We’re blown away by the user growth and engagement we’re seeing. Now we’re ready to open up the platform to developers who have been asking to tap into our service and community.
The Plays.tv Platform, which launches publicly today, will enable game and web developers to integrate directly into the service. Even cooler, is that the Game Events API lets any game provide metadata to the platform in real time which enables automated video highlights for players after every game. Highlights from popular Esports titles like League of Legends, CS:GO, and very soon DOTA 2 will be able to be filtered by game, characters, hashtags, usernames, and more. The Web API will also give developers direct access to Play.tv's massive video library letting anyone embed videos or create entire applications around videos on the social network.
For more information about Plays.tv and to download their free versatile game capture and editing utility head over to their website!