Today Maestro Media has announced the beginning of their multi-year partnership with Sanrio, creators of Hello Kitty. Maestro Media is a company that has assisted in the kickstarting and production of multiple tabletop games including The Binding of Isaac: Four Souls and the upcoming Sally Face Strange Nightmares, as well as the creator of merchandise related to those properties. With this partnership with Sanrio they plan to do a number of things over the coming years, but to start off this partnership they're announcing an upcoming tabletop game coming to Kickstarter.
In September of 2023, Maestro Media and Sanrio will launch Hello Kitty Day at the Park to Kickstarter. Hello Kitty Day at the Park will be a game for 2-4 players with an expected playtime of 20-30 minutes. The game will be designed by Roberta Taylor. Some other games that board game fans might know Roberta Taylor from include Creature Comforts, Octopus' Garden, Shadows of the Academy, and Sherwood Showdown.
On the announcement of this partnership Maestro Media Founder and CEO, Javon Frazier, had the following to say on this partnership
We are ecstatic to be working with Sanrio to bring a new Hello Kitty game directly to the fans, we cannot wait to work directly with the beloved brand’s millions of fans all over the world, incorporating their ideas and feedback, to create a one-of-a-kind experience the community will love.
While Hello Kitty Day at the Park will be hitting Kickstarter in September of 2023 the game will be received by backers as well as be available for purchase in 2024. At this time no other plans between Maestro Media and Sanrio have been announced.