Back in September, we reported that Asmodee had launched Ticket To Ride: Play Pink. They were a pack of pink train miniatures that could be used in developer Days of Wonder's beloved board game, Ticket to Ride and Ticket to Ride Europe. They were sold for $5, but with the promise that $2 of every purchase would be going towards fighting breast cancer.
Now, Asmodee has announced how much money Ticket to Ride: Play Pink has raised. First, the publisher emphasized how successful this fundraiser was and how well these pink trains sold for a good cause. Across 18 different participating countries, over 40,000 sets were sold. In fact, France, Belgium, Italy, and Poland completely sold out of the Play Pink sets after just ten days on sale. In addition, there was the Play Pink Humble Bundle, which included digital versions of other Asmodee board games such as Terraforming Mars and Scythe as well as digital versions of Ticket To Ride with Play Pink assets. Over 67,000 of these bundles were sold.
With the physical Ticket to Ride: Play Pink sets, over $81,000 was raised. Through Asmodee Digital's sales of the Play Pink Humble Bundle, over $103,000 was raised. Together, that makes over $184,000 dollars.
All of this money will be going to the Breast Cancer Research Foundation (BCRF). The BCRF is a non-profit organization founded in 1993 dedicated to the research, treatment, and ultimately the end of breast cancer. They are one of the largest private funders of breast cancer research and metastatic breast cancer research in the world. In addition to help fund medical programs around the world dedicated to finding an end to breast cancer, the BCRF began in 2013 the Evelyn H. Lauder Founder's Fund: a multi-year international program that helps provide funds and infrastructure to solving the challenge of metastasis.
Considering how many lives are tragically cut short by breast cancer every year, it is good to know that Asmodee's Ticket to Ride: Play Pink sets have helped the BCRF continue their work. A set of novelty pink train game pieces might not seem like much, but a lot of good can be done with $184,000.
