Despite having almost universally positive reviews, Titanfall 2 is allegedly not selling well. One would think that having a fairly solid campaign, along with a decent multiplayer, would be enough to move units, but for some reason, the game is seemingly being outsold by its predecessor at launch (in the UK at least). Needless to say, this is having a domino effect on the game, whereby news of poor sales numbers will lead some people to believe that there will not be enough people to play with in the multiplayer, which in turn causes people to not buy the game and so on and so forth. Puzzled by the game's poor initial performance, EA's top C-level executives launched an investigation into why such a fairly well-received game is not selling well.
One such investigator is Obi van Obious, a digital sales analyst. "It is rather strange that the market isn't being too receptive to Titanfall 2 when it is now out on an additional platform, on top of all of the good reviews that it is getting," said van Obious. "We even did some significant market research to find the most optimal time to release the game. There were focus groups, surveys, the whole nine yards." According to a copy of said market research documents, however, EA's top brass decided to have Titanfall 2 release in time for 2016's holiday season purely because of "a lack of competition" and that there is no indication that "we are at a risk of emulating Battleborn's failures, namely poor marketing and releasing alongside more well-known or better-established brands." Furthermore, the documents showed that EA wanted to show how well they "understood gamers, who are typically swimming in money and have 30 hours of free time per day, by offering two fairly similar and well-made games within a month of each other."
However, when it was pointed out that Titanfall 2 released within a week of two direct competitors, one of which was literally published and developed by the same company that published Titanfall 2 and the other of which was part of a decades-long franchise, van Obious said, "Oh [expletive]. We should've absolutely delayed and polished the game then." van Obious continued, "You're telling me that releasing a multiplayer-centric First Person Shooter that originally only released on one console within a month of Battlefield 1, Call of Duty: Infinite Warfare and Call of Duty 4, Gears of War 4, Dishonored 2, and Skyrim, all of which are also parts of long established or beloved or trusted franchises, is a bad idea? This is blowing my mind, but we even had so much marketing for it though! I mean, it wasn't like Battlefield 1 ads were constantly being shown on YouTube for the better part of the last month or anything."
Naturally, EA has stated that they are committed to ensuring Titanfall's future success, despite such a relatively underwhelming launch. "Well, I guess we'll just have to learn from this experience and adjust our next games' release schedules accordingly," van Obious said. "After all, there can't be that many AAA franchises out there that have historically launched during a holiday season. We just have to wait for a year where we're the only ones who are releasing something; healthy competition between EA's branches and all that."