Early last week, GameSpot reported that Sony has still not decided on a price point for the PlayStation 5, which is due for release later this year. This statement caused somewhat of a stir within the gaming community, forcing Sony Interactive Entertainment CEO Jim Ryan to publicly clarify that the PlayStation 5 does have a price, it just simultaneously doesn't have a price, in a phenomenon the company termed "Shrödinger's Price Tag."
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To illustrate his point, Ryan ordered an intern to bring a box onto the press conference stage.
"According to the principles of quantum superposition, the cat in this box is both alive and dead until I look at it," Ryan elaborated. "Then probability collapses or something and it becomes either one or the other."
He then removed a dead cat from the box. "As you can see, the cat is now dead because I have seen it as such."
The author was seated near the back of the auditorium during this portion, but reporters in the front row later confirmed to TechRaptor that the cat was indeed dead, and also stank.
SIE's CEO went on to explain that even though the PlayStation 5 does not have a price yet, it also totally does, at least until someone at the San Mateo office looks inside a really tiny box hidden under his desk. Ryan also stated that they do plan to open that box and reveal the PS5's price soon, but that they also don't, until he looks at his calendar and can confirm which of those statements is correct.
The press conference then moved on to the topic of hardware, with Sony going over some of the PS5's previously announced technical specifications. When asked by TechRaptor whether or not the PS5 would be utilizing an AMD Radeon-based chip set, Ryan sighed, returned the cat to the box, and started the presentation over again.