World Of Warcraft: Shadowlands Is Fastest-Selling PC Game Ever

Published: December 8, 2020 10:00 AM /


An imposing citadel in World of Warcraft: Shadowlands

World of Warcraft: Shadowlands has become the fastest-selling PC game of all time, according to Blizzard. The game managed to unseat previous record holder Diablo III by selling more copies during its first day of launch.

How has World of Warcraft: Shadowlands performed?

According to Blizzard, World of Warcraft: Shadowlands sold 3.7 million copies during its first day on sale. Previous record holder Diablo III sold 3.5 million, meaning Shadowlands just pips it to the post by a 'mere' 200k copiestt. Naturally, this also means Shadowlands has beaten the reported sell-through record of any other PC game during its first day of launch in history. Looks like Blizzard will be celebrating this week.

An imposing-looking armored character in World of Warcraft: Shadowlands
World of Warcraft: Shadowlands, the eighth expansion to the long-running MMO, is the fastest-selling PC game ever.

In addition to Shadowlands' strong performance, World of Warcraft player engagement is also looking pretty strong. In the months leading up to the launch of Shadowlands - and post-launch - WoW has beaten the subscription count record of any previous expansion released in the past decade (within that specific time frame relative to launch). Players have spent more time playing the game year-to-date than in the same time period within the last decade, and total player game time has nearly doubled on last year.  Blizzard president J. Allen brack says Shadowlands' launch has been "a huge thrill" and that there's "much more to come" for the expansion.

What is World of Warcraft: Shadowlands?

Shadowlands is the eighth expansion for Blizzard's long-running MMO World of Warcraft. It takes place largely in the titular Shadowlands, the realm of the dead. Gameplay changes include a "level squish" from 120 to 60, a revamped starting experience for new and returning players, and, of course, plenty of new zones, quests, and dungeons to tackle. You'll also find World of Warcraft's first "endless" roguelike-style dungeon in the form of Torghast, Tower of the Damned, which you can tackle either on your own or as part of a group. More content is planned in subsequent patches, as is always the case with WoW expansions.

Have you bought Shadowlands? Are you enjoying your time with it? Let us know in the comments below!

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Blizzard Entertainment
Activision Blizzard
Release Date
November 23,2004
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