As if the insane amiibo craze wasn't rough already, retail giant Walmart has marked up the price of Marth by a whopping $15. As of writing this Marth is currently out of stock online but earlier in the day he was listed as available. What hurts even more is that Marth is one of the most coveted amiibo on the market and any time he seems to become available, scalpers quickly pick up and resell the figure at an even higher price.
This adds to Nintendo's ever lasting stock issue and Walmart knows how to take advantage of that. After looking around other amiibo figures they have to offer not one single figure seems to be the same price. Currently Diddy Kong is listed for $9.60, Mario for $11.71, Sonic for $12.40, and then Marth for $27.99. Other stores such as Gamestop have varying prices as well in the range of $9.99 to $12.99 and Toys R' Us shows a set price of $13.99 excluding figures currently on sale. Earlier in the year, Nintendo re-released Marth to coincide with the release of Code Name: S.T.E.A.M and yet the figure still remains extremely difficult to find and purchase at a reasonable price. It should be worth noting that the MSRP for amiibo figures is $12.99 and things like this are not all that uncommon among other collectibles.
The amiibo craze is something not many people could see coming, when they launched in November of 2014 the popular figures became a rare commodity over night and that doesn't show any signs of slowing down as some of the original series one amiibo including Fox and Marth are still rare to this day. Nothing is stopping Walmart from doing this with other amiibo figures but lets just hope that they don't. I will be closely watching the Walmart website over the next couple of days in case this was a pricing error and if it turns out to be a mistake then I will quickly edit this post and correct that.