Reaching People Any Way You Can
Video Games are often great tools to reach young audiences with important messages. Sometimes it is through charity, sometimes through actions and promotion. Today though, one unique method takes one of the most popular games on the planet to highlight a day of importance for those living in Canada.
The Royal Canadian Legion, one of the oldest and largest Veteran support networks in the country, decided to use Fortnite as a way to teach people about Remembrance Day. Using the game to honor the fallen veterans who died in the service to their country, the Royal Canadian Legion created Remembrance Island, a tribute level where players will showcase honor and respect to those who have died in service.
The island itself begins in a field of poppies, the official symbol of the Royal Canadian Legion, as it takes players on a tour through true to life historical battlefields where Canadians have fought on, from Vimy Ridge during World War 1 to modern engagements such as Afghanistan. The island is also a combat-free zone, so those who enter the level will not be able to fight it out battle royale style that many players typically do.
According to CBC news, the move was a collaboration between Wunderman Thompson and the Legion. "The Royal Canadian Legion, being quite old, has a hard time to share their message with younger folks," said Ari Elkouby, creative director of Wunderman Thompson. "We knew the wildly popular game Fortnite was where all these young people were, so we wanted to find a way to deliver our message to them."
The Royal Canadian Legion hopes that Remembrance Island helps connect young people on an emotional level to Canada's military past.
Another online movement, The #PausetoRemember campaign, was also launched today by the Legion to have Twitch streamers to pause their games with a moment of silence while displaying a stream overlay on-screen.
Players can access the Fortnite server now, if they wish to look into celebrating Remembrance Day on their own, with the code embedded in the official video posted above.
What are your thoughts on this use of Fortnite by the Legion? Leave your comments below.