After pledging its presence at E3 2023 just a month ago, Ubisoft has decided not to be on the show floor at the returning event.
As reported by VGC, the publisher has opted to "move in a different direction" but will still be present in Los Angeles during the E3 period to host a Ubisoft Forward Live event on June 12. More news about it will be shared "very soon."
This means that for anyone who isn't planning to directly attend E3, nothing really changes, as we're still getting our serving of news via the usual press conference the day before E3 starts.
The show is returning to the Los Angeles Convention Center and will happen from Tuesday, June 13, through Friday, June 16, with June 13 to June 15 dedicated to industry professionals and press, while June 15 and June 16 are open to all visitors in the South Hall only.
It will also feature a "Digital Week" which will start on Sunday, June 11 with livestreamed showcases including the PC Game Show, Future Games Show, Guerilla Collective, and Black Voices in Gaming. The full schedule will be announced "in the following weeks" and companies physically on the show floor are said to include "AAA companies, in addition to indie darlings and with tech and hardware firms." Again, the announcement of the full roster is still pending.
During the Ubisoft Forward Live event, it's likely that the company will showcase the "yet-to-be-announced large game" that has been teased by its executives during the latest financial conference call. Ubisoft is also working Assassin's Creed Mirage, Avatar: Frontiers of Pandora, and The Crew: Motorfest.
The company has recently announced a shift of focus on AAA games and live service games, alongside its mobile strategy, which the executives reiterated during the conference call. This led to the cancellation of several unannounced games on top of another delay of Skull and Bones.
