Earlier this week, Tencent announced new streaming rules for all Chinese gamers in response to growing concern from Chinese internet regulators. Esports Observer reported the list of banned activities, later disseminated by the wider press. The list of 12 regulations all-but-cement Tencent's role in directing the Chinese gaming policy. The prohibitions are as follows:
- Violations of China's social values involving sensitive topics such as politics, ethnicity, and religion
- Promoting or publishing content that violates China's social values, including but not limited to pornography, gambling, and terrorism
- Behavior that damages the Tencent Games brand directly or indirectly
- Distributing false information to other users or pretending to be an official Tencent representative
- Distributing vulgar or indecent information
- Distributing or promoting game cheat software or virus software
- Engaging in excessive violence in-game or in the real world
- Violating the privacy of other users, with or without permission
- Failure to abide by rules of the contract signed with third parties (ie. other streaming platforms)
- Copyright infringement of game developers or other content creators
- Any content that has a negative social impact
- Any actions that do not comply with current laws and regulations
Despite the restrictions, it is worth noting that these restrictions only apply to Chinese streamers, not streamers of games owned by Tencent. That is to say, your favorite League of Legends or Dungeon Fighter Online streamer is exempt, provided they're outside of China. With few Chinese streamers opting to broadcast on Twitch.tv over the larger domestic options, many Westerners may not see the effect of these rules and it is extremely unlikely the company would feel compelled to make them apply worldwide.