Blizzcon's opening ceremony had a delicious surprise in store: the absolute madmen have actually created a real Lúcio-Oh's cereal in partnership with Kellogg's, bringing just a bit of Overwatch to the real world.
Older folks in the gaming community will fondly remember the era of video game licensing expanding to everything including cereals. What better way to start your day than with a box of sugary goodness that had Super Mario on the cover? Years later, Blizzard Entertainment has hopped on the licensing train in the edible goods department.
Lúcio-Oh's was a fictional cereal promoted by the sound-blasting hero in Overwatch. Before today, the cereal was simply represented in-game with a voice line or two and a spray. There had been rumors of the real thing existing earlier this month, but we didn't have much in the way of solid confirmation - until now. That will be changing in December with the launch of an actual cereal. What's more, people who buy a box will be able to get there hands on some (as-yet-unspecified) in-game loot for Overwatch!
In addition to the reveal of Lúcio-Oh's cereal, the Overwatch website has the fictional musician's first album Synaesthesia Auditiva available as a free download from November 2 through November 20, 2018. Simply head on over to luciomusic.com to grab your very own copy wrapped up neatly in a .zip file.
This is yet another in a long line of licensed goods that Blizzard has put out for Overwatch - they're sure to expand thanks to several licensing deals in play, one of which was detailed earlier this year. We also got to see some LEGO sets that were leaked early by Target. Maybe next year we'll be seeing Nano Cola? In any case, you should be able to get your hands on some Lúcio-Oh's cereal sometime in December 2018.
What do you think of Lúcio-Oh's cereal? Will you be picking up a box for yourself? What other licensed goods would you like to see from the Overwatch universe? Let us know in the comments below!