Nintendo Switch Production Will Be Doubled - WSJ Report

Published: March 17, 2017 10:30 AM /


Nintendo Switch Mario Amiibo TV

The Nintendo Switch will be doubling its production for the fiscal year ending in March 2018 as reported by The Wall Street Journal.

According to sources who have spoken to The Wall Street Journal, Nintendo will be doubling production of their latest console for this fiscal year. They speculate that this means the console will be on track to perform as well as the Nintendo Wii did during its initial launch period. Nintendo had previously faced supply shortages with the Nintendo Wii for quite some time after its initial launch. At the time, Nintendo of America President and COO Reggie Fils-Aime had stated that the company hadn't anticipated as much demand for the console as the markets had borne out.

The console is expected to sell at least 2 million units in the month of March alone, although a source speaking to The Wall Street Journal states that they believe the actual figure will be closer to 2.5 million. Reports state that the Nintendo Switch has come out of the gate hot, and has already sold over 1.5m copies worldwide, with many regions experiencing supply shortages. Analysts have predicted that once the console clears the threshold of 10 million sales it will generate interest from third-party developers to create software for the system. Nintendo has had to deal with pressure from investors who feel that the company ought to get out of the console business and focus on leveraging its IP to make games for other platforms. This would increase the amount of Switch's that Nintendo is creating from the previously planned 8m to at least 16million.

Nintendo will be discussing the sales performance of their console as well as their future expectations in when they report their company's earnings on April 27. As a general rule, the company tends to give conservative estimates for their performance to avoid having to revise their figures downward.

What do you think of Nintendo doubling the production of their console? Do you think that this is a sign that the Nintendo Switch will be as successful (if not more successful than) the Nintendo Wii? Do you think the company has learned from their issues with console supply shortages in the past? Let us know in the comments below!

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A photograph of TechRaptor Senior Writer Robert N. Adams.
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One of my earliest memories is playing Super Mario Bros. on the Nintendo Entertainment System. I've had a controller in my hand since I was 4 and I… More about Robert N