Nintendo Switch Asia sales are doing much better when compared against the console's 2017 launch — sales in the region for the previous Fiscal Year were 6.7 times higher than in 2017.
This has been a great year for the Nintendo Switch, but it's been especially good in Asia as Nintendo has expanded its influence in that market. Now, it seems that those efforts are bearing fruit, helping to contribute to the best year for its hybrid handheld console yet.
Why Are Nintendo Switch Asia Sales Doing So Well?
Several factors are contributing to Nintendo's success in Asia, but one of the biggest ones is the launch of a Chinese version of the Nintendo Switch. This special console had at least one exclusive game announced shortly after its reveal. While Chinese players are stuck with region-locked game carts and the unavailability of some popular games, it's nonetheless been a success for the Japanese company.
"Sales in the Asia region excluding Japan were 6.7 times higher in the fiscal year ended March 2020 [...]" – Nintendo Investor Conference Call
Nintendo Switch Asia sales cover Australia, New Zealand, and the other regions of Asia (excluding Nintendo's home country of Japan). Thus far, this region has grown a staggering 152% over the last year — an impressive number when compared against a 61% growth in the Americas, a 67% growth in Japan, and a 72% growth in Europe.
One of the reasons for the company's success is a simple broadening of its horizons. The Nintendo Switch is available in more countries and the company is also getting better at launching games worldwide simultaneously. There's also the added benefit of new customers picking up older games; only two of the top-ten best selling Nintendo Switch games were released in the last year.
Lest we forget, specific games (combined with the pandemic situation) have helped drive sales. Ring Fit Adventure and Animal Crossing: New Horizons, in particular, have contributed significantly to Nintendo's growth in Asia, along with an "extremely strong showing" for the Pokemon franchise.
You can read about all of the details in the investor call transcript. If you haven't yet picked up this great console, you can surprisingly still buy a Nintendo Switch on Amazon without breaking the bank. That might not last for long, so don't delay if you're wanting to get one before the holidays!
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What do you think of Nintendo's growing influence in Asia? Do you think this console will be able to surpass the success of the Wii? Let us know in the comments below!
