Nintendo Struggling to Process Creator's Program Videos

Published: February 5, 2015 12:55 PM /


Smash Bros Wii U Nintendo

As reported last week, Nintendo has laid out their new guidelines for video producers on Youtube. Content creator's could submit their entire channel, or individual videos, to Nintendo for approval, but many are still waiting for the approval to take place, longer than the promised "two to three days" waiting period.

Nintendo has acknowledged that this is a problem. “Due to your enthusiasm for the program, we’re receiving a higher volume of applications to register channels and videos than expected,” reads an update on the creator’s program website. “It is taking longer than we anticipated to confirm the applications. We appreciate your patience as we work through them as quickly as possible.”

Nintendo is also having issues with producers not following instructions during the submission process. “We are only able to register videos that contain game titles specified on the list of supported games,” says the website. “We are also only able to register channels that contain game titles specified on the list of supported games.”

Nintendo is asking that only games on the list be submitted for verification, and channels that also contain non-Nintendo games will also be turned down, with Nintendo asking producers to register videos from their white list individually instead.

The creator's program offers two packages for videos; the first is submitting videos on an individual basis that involves the use of any Nintendo characters or intellectual properties. The revenue earned off the video would be split 60-40 split between creator's and Nintendo respectively. Content creator's can also submit their entire channel for verification, leading to at 70-30 split. Youtube will claim 40% of the total revenue before the division between Nintendo and the producers.

When first announced, many Youtube personalities derided Nintendo's service, citing issues with the contract that they must sign when joining the creator's program, including Nintendo reserving the right to change the amount of revenue a content creator can earn, and Nintendo reserving the right to deny videos.

Another major concern is review videos, which Nintendo now has quality control over. Nintendo will require a disclaimer for anyone who utilizes the creator's program, but many have argued that this is a slippery slope that can lead to censuring of content from the hands of video producers.

So what do you think? Will Nintendo be able to fix these issues and make the verification process go smoothly, or is this program doomed to fail? Leave your comments below. 



Have a tip, or want to point out something we missed? Leave a Comment or e-mail us at

Me smiling
| Staff Writer

A longtime player of games, creator of worlds, and teacher of minds. Robert has worked many positions over the years, from college professor to education… More about Robert