The new Microsoft Store experience for Xbox consoles has finally been revealed, giving us our first look at the new shopping interface for console gamers.
The look and feel of a digital store is an important part of a company's business strategy; after all, an awful storefront could lead to declines in sales because customers just don't want to put up with it. Now, Microsoft has revealed the new Microsoft Store for Xbox consoles — and it's coming to Xbox Insiders first.
What's in the New Microsoft Store Experience?
One of the first highlights of this new store experience is the speed — Xbox's Principal Program Manager Cody Bird says that this revamped storefront is more than twice as fast as before. That should cut down on any lag when you're browsing through the various offerings on the Microsoft Store.
This wasn't just a paint job on the old store experience, mine — the Microsoft Store has been rebuilt from the ground up. Part of this new design includes a fully-redesigned navigation system that should make it easier than ever to find exactly what you're looking for.
Wish Lists have also gotten an overhaul. Games can now easily be added to Wish Lists and the Wish List will make it a cinch to tell whether or not one of your desired titles is on sale.
Lest we forget, child safety is an important concern with these matters. Microsoft has taken care to ensure that the new Microsoft Store experience lets parents stay in control. You won't be able to browse without being signed in, and parents can limit the content seen by children on their own accounts. Additionally, game ratings from the ESRB, PEGI, and other rating agencies are more prominently displayed.
Xbox Insiders will be able to check out the revamped store starting on August 5, 2020. If you'd like to participate in this first look (and check out other new features as they develop), you can sign up to be an Xbox Insider on the official Xbox website.
What do you think of the look of the new Microsoft Store? Do you like the new aesthetic? Let us know in the comments below!