The Lego Group and Epic Games have announced that they are entering a long-term partnership to create a kid-friendly Metaverse to "make it safe and fun for children and families". It will also be a space that's creatively engaging and inspiring, as Lego has been for millions for the past 90 or so years.
Tim Sweeney, CEO & Founder, Epic Games said: “The LEGO Group has captivated the imagination of children and adults through creative play for nearly a century, and we are excited to come together to build a space in the metaverse that’s fun, entertaining, and made for kids and families.”
The Lego Epic Games partnership will lead to the creation of a kid-friendly (possibly Lego) Metaverse by combining their experience in order to make sure that wherever the Metaverse takes us there's a safe space for children to congregate. Epic Games has a lot of experience building creative tools and worlds for players to hang out in. In 2020 they acquired SuperAwesome, which is a company that has pioneering technology that aims to deliver safe digital environments for children under 16.
Niels B Christiansen, CEO of The LEGO Group said: “Kids enjoy playing in digital and physical worlds and move seamlessly between the two. We believe there is huge potential for them to develop life-long skills such as creativity, collaboration and communication through digital experiences. But we have a responsibility to make them safe, inspiring and beneficial for all. Just as we’ve protected children’s rights to safe physical play for generations, we are committed to doing the same for digital play. We look forward to working with Epic Games to shape this exciting and playful future.”
As for The Lego Group, they have been a leader in safe digital experiences, which includes the Digital Child Safety Policy with UNICEF, and the launch of the first fully live moderated social app for children in 2016. Between The Lego Group and Epic Games, they've agreed to three principles to protect children during their shared initiative:
Protect children’s right to play by making safety and well being a priority.
Safeguard children’s privacy by putting their best interests first.
Empower children and adults with tools that give them control over their digital experience.
Between The Lego Group and Epic Games they at least have the credentials to make something happen with the Metaverse. We'll see.
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