HTC to Increase the Price of the Vive in UK due to Brexit

Published: July 31, 2016 1:10 AM /



A lot of people have been wondering whether Brexit was a good idea after all, and this will get them thinking even more. HTC have announced that in light of the free-falling pound, they will introduce a £70 price rise for the Vive headset in the UK from £689 to £759 this Monday, August 1st.

HTC isn't the only company to increase prices due to Brexit. Both Dell and OnePlus have enacted their own price rises, with a similar 10% range of increases to make up for the pound's loss of value against the US dollar. Lenovo has also been considering the same thing as a measure to protect themselves against Brexit. OnePlus had the following to say about the proposed price hike on their blog:

"As we outlined in our heads-up post, we've seen a downward trend for the Pound against the USD over the past two years. While we’ve held off action for as long as we can, the sharp drop witnessed in the currency markets following the Brexit decision has forced us to re-evaluate the OnePlus 3's pricing in the UK at a time of significant demand." In light of this, "the OnePlus 3 will be £329 in the UK" starting on July 11th. "

OnePlus Price RIse due to Brexit
Image courtesy of OnePlus

Both Dell and HP had a similar say on the matter. With Dell saying "Customers expected it, there was an air of acceptance. Given the margins we operate on we can’t afford to swallow it [ourselves]." A spokeswoman from HP said that "HP is carefully assessing the Brexit situation to better understand its business and economic impact."

It hasn't been tech, but also food which has reportedly gained a price hike.

The National Farmers’ Union has also warned against rising food prices. Farmers in Northern Ireland have also been told not to panic in light of their £260m loss in EU subsidies.

Image courtesy of Martin Melaugh/CAIN
Image courtesy of Martin Melaugh/CAIN

Perhaps Brexit wasn't such a good idea after all. It remains to be seen how many more companies will decide to raise their prices and how the country will be affected by their decisions.

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