A storefront for GAME, the retailer soon to be selling GameStop-themed shirts.

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GameStonk Shirts being sold by GAME

February 3, 2021

By: Brian Renadette

 
 

Despite having a very generic-sounding name, the UK video game retailer GAME has been surviving along with their American counterpart (and sometime competitor) GameStop. Now, GAME is planning on selling shirts based on GameStonk, the meme-based around GameStop's wild ride in the stock market.

The wild battle between Reddit investors and hedge fund behemoths has gotten plenty of attention, whether it be from the government or from folks looking to make a movie out of the incident. One of these groups is GAME, a video game retailer based in the United Kingdom. In a press release sent out today, they have announced that they are making 'GameStonk to the Moon' t-shirts to commemerate the GameStop fan Reddit page. These black unisex  t-shirts, made out of 100% cotton, range from S to XL, are produced to "stand with supporters of gaming retailers."

 

The GameStonk shirt.

Being a brick-and-mortar video game store, GAME has also dealt with their own problems. The GAME brand has been passed around a few times over the last decade, with the most recent one being in June 2019 with a £52 million takeover by the retail group known as Frasers Group. One of the more notable ones was in March 2012, when companies like Nintendo and Capcom withheld their games from GAME due to concerns about their credit trustworthiness, resulting in the company entering administration and being bought by the private equity firm OpCaptia. 

 
 

GAME has a reputation for occasionally creating odd products. In December 2014, GAME released a free promotional game called Christmas Shopping Simulator. The sandbox game has players run around a mall and complete tasks to acquire gifts for their friends and family. The game got a sequel the next year known as Christmas Shopping Simulator 2: Black Friday.

If you want a GameStonk shirt, you can pre-order them here for £12.99. They'll officially go on sale on February 12th.