Fall Guys 'Battle of the Brands' Auctions Off Costumes for Charity

Published: August 17, 2020 4:04 PM /


Fall Guys Battle of the Brands cover

Fall Guys has been phenomenally popular, so much so that many popular brands are chomping at the bit to get represented in-game. Now, they've made a brilliant move — the Fall Guys Battle of the Brands will auction off the rights to an in-game costume with the proceeds going to charity.

"The third from brands has been unreal... so we're turning it into something positive!" stated a tweet from the game's official account. Prize: your brand inside Fall Guys as a costume! To enter: Reply to this tweet with the highest amount of money you would be willing to donate to @SpecialEffect[.]"

"After 2 weeks, the highest bidder will win!" the Twitter thread continued. "We will DM to confirm any boring legal paperwork, and then after they donate, we'll post it publicly to confirm! If we decide that your brand is offensive/unsuitable, we will yeet your pledge out and pick the next highest!"

If you've never heard of SpecialEffect, it's akin to AbleGamers in that it helps improve the lives of people with physical disabilities by providing them the technology to play games just like the rest of us. SpecialEffect is a registered UK charity that spent 71% of its income charitable activities in England and Wales over the last year.

Who Will Win the Fall Guys Battle of the Brands?

This is a pretty novel idea on the part of Fall Guys — who is going to come out on top? We took a look through some of the bids — game developers and streaming personalities have been stepping up to put their money where their mouth is.

Here are some of the notable bids by brands we've seen thus far, in order from highest to lowest:

  1. YouTuber MrBeast — $100,000
  2. Nutaku — $100,000 Yeeted
  3. Bisect Hosting — $50,000
  4. Tushy Bidet — $40,000.01
  5. Sidemen — $40,000
  6. LUNR TV — $30,000
  7. Super Rare Games — £20,000 ($26,215)
  8. Twitch streamer Trainwreck — $25,000
  9. Warframe — $20,000
  10. Rivals of Aether — $10,000
  11. Pink Gorilla — $10,000
  12. Splashforce — $10,000
  13. Fox Forge Toys — $1,000
  14. Helix eSports — $1,000 
  15. Cooler Master — €212 ($252)
  16. Twitch streamer Jesse Cox — $101
  17. Gaming personality Greg Miller — $100

At the time of writing, Minecraft server host Bisect Hosting has absolutely obliterated the highest bids by nearly doubling its initial bid of $20,000.

While Bisect Hosting is in the lead, the odds are that won't last very long — this contest isn't going to end for another two weeks. I wouldn't be surprised to see the bids go into the hundreds of thousands (perhaps even millions) for the opportunity to get a slice of the Fall Guys hype.

Update: The craziness of the Fall Guys Battle of the Brands has continued over the last few hours. A couple of other bidders (including a bidet company) outbit Bisect Hosting, but it quickly reclaimed the top spot with a $50,000 bid.

Additionally, adult gaming retailer Nutaku shot for the moon with a staggering $100,000 bid. Unfortunately, they are a little too NSFW for Fall Guys and was subsequently yeeted. The current top bidder is YouTuber MrBeast with $100,000.

Disclosure: Nutaku provides perks for TechRaptor members, and TechRaptor participates with an affiliate linking program with Nutaku. Some of the links in this article are affiliated.

Who do you think will win the Fall Guys Battle of the Brands? What company do you hope won't win this contest? Let us know in the comments below!

Have a tip, or want to point out something we missed? Leave a Comment or e-mail us at tips@techraptor.net

A photograph of TechRaptor Senior Writer Robert N. Adams.
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One of my earliest memories is playing Super Mario Bros. on the Nintendo Entertainment System. I've had a controller in my hand since I was 4 and I… More about Robert N