Not too long ago, we had Twitch, Mixer, and Facebook Gaming battling it out to snatch up content creators and streamers and offer them exclusive deals to come over to their platform and bring their fanbase with them.
It all started with streaming powerhouse, Ninja, switching from Twitch to Mixer, with Shroud and many others following suite. Shortly after we saw the likes of Hearthstone and Teamfight Tactics content creator, Disguised Toast, switch from Twitch to Facebook Gaming. It showed the serious commitment towards gaming from the social media giant. The company's latest announcement revealed its gaming sector will receive a dedicated app for users to stream and watch their favorite content creators.
Head of the Facebook App, Fidji Simo, expressed the company's faith in expanding towards the gaming division. Facebook reports more than 700 million of its 2.5 billion monthly users already engage with games and content from streamers. The application will release on Android devices first, with iOS users soon to follow. Southeast Asia and Latin America already experienced the application over the span of the previous 18 months, and the company confirmed they will adjust its features based on feedback with much more to follow after its release.
Investing in gaming in general has become a priority for us because we see gaming as a form of entertainment that really connects people. It’s entertainment that’s not just a form of passive consumption but entertainment that is interactive and brings people together. We’re seeing a big rise in gaming during quarantine
Facebook’s Gaming VP, Vivek Sharma, discussed how sometimes PC users turn on streams in the background of their devices while doing various activities. However, the intent of the Facebook Gaming App is to be the core focus of the user's attention, since users won't be able to do anything else other than watch the available streams at the time.
We don’t want to be the background window in a Chrome tab while someone is doing their homework or doing something else. With mobile, if you have the app open and you’re using the app, it’s in the foreground. You can’t do anything else on your mobile phone, and that is extremely powerful.
What do you think of Facebook's initiatives to expand into the gaming realm? Will they ever reach Twitch levels? Let us know your thoughts of Facebook Gaming as a content creator platform in the comments section below.