The back of a car in EA's Need for Speed, on which the founders of the Three Thousands studio have worked

Ex-EA Staffers Open New Melbourne Studio, First Game Due Next Year

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Published: October 1, 2024 8:20 AM

A group of ex-EA developers and staffers have banded together to create a brand new studio by the name of Three Thousands, and its first game is due to arrive sometime next year.

According to GamesIndustry.biz, Three Thousands is based in Melbourne and is headed up by former EA Australia general manager Joseph Donoghue. He'll serve as the new studio's CEO.

Donoghue is joined by ex-EA Melbourne racing general manager Nikhil Kurian, who'll take the position of the CPO at the new company, as well as EA Melbourne creative director Benjamin Dawe, who'll serve as Three Thousands' CCO.

A car speeding through the streets in Need for Speed: Payback, which belongs to a franchise on which Three Thousands' staffers have worked
Three Thousands' founders have worked on EA franchises like Need for Speed.

The studio's three founders have, as GamesIndustry.biz points out, "experience developing and managing EA franchises, including Need for Speed and Real Racing", although the latter, unlike the former, hasn't been seen for a good few years now.

Three Thousands' first game is scheduled for 2025, and it sounds like it'll be a racing game, which makes sense given the founders' pedigree.

The studio says it's looking to create something beyond the gaming world, though; it wants to make a "digital ecosystem that connects racing enthusiasts and gamers through interactive entertainment".

Donoghue says the goal with Three Thousands is to "become the ultimate digital automative brand" and to blend the worlds of "racing, culture, and entertainment in a way no-one has done before". Clearly, this isn't a studio with small dreams.

Cars speeding along a track in Real Racing, a franchise on which the ex-EA staff at Three Thousands have worked
You may also know Three Thousands' founders' names from Real Racing.

Kurian, meanwhile, points to the fact that the studio is located in Australia, a place he says is an "attractive, cost-effective location" thanks to "government incentives", as an advantage for Three Thousands.

He says that because of this, the studio is "positioned to build world-class products on efficient budgets", pledging to "push the boundaries of world-class innovation" with Three Thousands' games. 

These are big promises, but we'll have to wait and see whether the studio is capable of realizing them. Stay tuned for more on this as soon as we get it.


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Joe has been writing for TechRaptor for several years, and in those years has learned a lot about the gaming industry and its foibles. He’s originally an… More about Joseph