Electronic Arts to Create a New EA Worldwide Brand

Published: September 14, 2016 8:56 PM /


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Electronic Arts is doing some corporate reshuffling.

In an announcement posted yesterday on the EA website, CEO Andrew Wilson announced that several studios under EA will be put under a new brand label, in an attempt to re-organize the company from within.

The new division is named EA Worldwide Studios, now under the leadership of executive Patrick Söderlund, will bring together developers from all of their studios to "work on EA's powerful brand portfolio and new IP." EA Mobile and the Maxis divisions are particularly mentioned as joining the new label, instead of being separate divisions as they used to be. 

"At a time when players are engaged in games across more devices, the tenets of making great HD and mobile experiences are converging," states Wilson.  "Our ability to blend our strengths to deliver amazing games across genres, geographies and platforms, in a networked environment, is central to our future success."

Samantha Ryan, studio head of EA Mobile and EA Maxis, has also been named the new head at BioWare. Ryan will continue to report to Söderlund for the Worldwide Studios, and work directly with Aaryn Flynn at BioWare.

Ryan is a veteran of the industry, working with Monolith Productions and a Senior Vice President at Warner Brothers Interactive Entertainment before joining with Electronic Arts in 2015. Some of her game credits include the director of No One Lives Forever and F.E.A.R and was the studio manager of Rocksteady and NetherRealm, producing titles such as the Arkham games and Mortal Kombat.

In addition to the shakeup with their game studios, Wilson also announced that the Frostbite team will be joining up with EA's technology organization, led by CTO Ken Moss. 

Moss, who joined Electronic Arts in 2014, previously worked at eBay on Marketplace Technology, Science and Organization, and spent twenty years at Microsoft where he founded and lead the product engineering teams on Search, and worked on the foundations of MSN and Microsoft Excel. At Electronic Arts, Moss oversees numerous tech-specific roles including identity and fraud security, data management, and game services. 

What do you think about the organization shift at Electronic Arts? What are your thoughts on the EA Worldwide Studios division? Leave your comments below.

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| Staff Writer

A longtime player of games, creator of worlds, and teacher of minds. Robert has worked many positions over the years, from college professor to education… More about Robert