Electronic Arts has announced today that they have created the EA's Play to Give promotion where they plan on donating $1 Million to five different charities. Those five charities that EA is donating to include Code.org, CODE2040, HeForShe, the National Center for Women & Information Technology, and SpecialEffect.
Code.org and CODE2040 are two organizations that work with students of color, underrepresented minorities, and women to give them improved access to computer science resources to help further education, improve professional drive, and even spark a sense of entrepreneurial success.
HeForShe is an organization that works to create gender equality across all fields, including education, health, identity, work, violence, and politics. Much like HeForShe, the National Center for Women & Information Technology works to encourage more participation from women in the field of computer science recognizing over 6,100 women for their involvement in their fight for equality.
SpecialEffect seeks to improve the quality of life of those who have suffered strokes, traffic accidents, and individuals with conditions that limit their life, they achieve this goal by creating custom gaming setups to ensure that everyone can join in on all of the fun. Below is a video of what they've been able to do for a young girl with cerebral palsy.https://www.youtube.com/watch?v=QOhJmREwLSo
It's not just the charities benefiting from EA's Play To Give though as gamers with Battlefield 4, Battlefield Hardline, Star Wars: Galaxy of Heroes, FIFA, and Madden NFL 16 can also get some special gifts. In the Battlefield titles, players have to achieve a combined 45 million resupply score in 4 and a 5 million resupply score in Hardline between June 12th and the 17th and everyone will get an extra Gold Battlepack.
In Battlefront there will be a 3X score event between the 12th and 14th. Galaxy of Heroes has you deploy a squad of all female characters where the reward of completion will be 50,000 credits, 1 Rey shard, 1 Princess Leia shard, and 25 shards to get a 2-star Jedi Knight Guardian. For every completion after that, you will be getting Leia, Rey, Bariss Offee, or Ashoka Tano shards. FIFA players who win an Ultimate Team tournament will get an untradeable Rare Mega Pack and Madden Ultimate Team players will get a short list of objectives to complete to get 2,040 coins and a Pro Pack.
For more information on the promotion and links to the charities then you can go to the official EA Play To Give page.
It's fantastic to see EA doing something so great to help encourage such a large number of people to not only get involved in computer science but also in video games. A lot of us take how lucky we are for granted whether it be our ability to go to the schools or colleges we want or even something like fine motor skills. I truly hope that everyone who wants to get these rewards from in-game takes a moment to go to the websites of these charities and learn more about them and potentially donate or find a way to help their cause, or at least watch the video of Ceyda and acknowledge the great work that they all do. Thank you EA for such a generous donation.
What do you think of EA's decision to donate to these charities? Which game do you think you'll be getting the best reward in? Share your thoughts in the comments below!