The popular game-centric social platform Discord now has 250 million users just four years after its launch in 2015.
According to gamesindustry.biz, the platform has doubled its number of users up from 130 million in May 2018. The platform currently has 56 million monthly active users on mobile and desktop.
Discord originally launched purely as a chat platform geared toward gaming. Its audience has grown to include many communities centered around all sorts of general topics and interests, and around content creators such as podcasters and YouTubers, as well as gaming. The company itself has grown alongside its userbase, currently employing 165 people, an increase of over 50% over the past year.
Last December, the company raised $150 million at a valuation of over $2 billion in its second funding round of the year.
Discord launched a beta for its digital games storefront in late 2018, competing with the likes of Steam, Origin, and, soon after, the Epic Games Store. The company adjusted its revenue split with developers to 90/10 in December. Currently, Epic offers devs an 88/12 split and Valve offers a range from 70/30 to 80/20. Discord announced it was shifting its games distribution strategy away from the storefront model and instead towards their Nitro subscription service back in March. According to the company's site, the service offers “over $1000 worth of games and perks.”
With the Store tab having been replaced by the Nitro tab, Discord began allowing developers to sell directly to users. Developers can now sell their games through their verified Discord servers, rather than through a more centralized storefront. This commercial model retained the 90/10 revenue split and gives devs a variety of tools to interact with players.
The platform handles an average of 850 million messages every day. This works out to nearly 6 billion messages every week and over 25 billion every month.
The current most popular verified Discord servers are for Fortnite, SpellBreak, PUBG Mobile, Clash Royale, Minecraft, ZombsRoyale, and Rainbow Six.