In a moment of clarity this morning, Square Enix and Eidos-Montreal have announced that the "Augment Your Pre-Order" campaign for Deus Ex: Mankind Divided has been cancelled. The bonus items that were a part of the program are now being distributed to all pre-order customers, as well as people who purchase the Day 1 edition of the game. In addition, the game now has a set release date of February 23rd, 2016, instead of a date that could have changed depending on pre-order numbers. Square Enix had this to say in their statement regarding the negative reaction to the program.
"When it was first conceived, we wanted the program to give you more choice about what you received in terms of pre-order incentives because we've seen in the past that when we choose those packages ourselves, and split them across regions, it has caused frustration. We quickly noticed that this approach created even more frustration than before resulting in a resounding amount of negative feedback."
That negative feedback surfaced in a wave of Twitter and Facebook posts directed at the game's official channels, as well as videos from prominent YouTubers decrying the program. TechRaptor's own Shaun Joy even crafted an honest take on the program's original trailer that is linked below.
Good for Square Enix! The aggressive pre-order campaigns brought on by 2K for Evolve and the confusing mess of bonuses that games like Arkham Knight and Watch Dogs have all gotten negative reactions that publishers have pretty much ignored. Square instead saw the focus that these shenanigans were getting and instead did the right thing, with one block of content that everyone gets, including people who don't want to pre-order but buy the game on release. Now, when the game's February release rolls around, we can instead focus on whether Mankind Divided lives up to the Deus Ex legacy.
Are you relieved that Deus Ex will no longer be bogged down by a marketing scheme? Will you be pre-ordering the game at all? Or will you be taking advantage of their Day 1 content offer? Let us know in the comments below!