GTA Online Casino slots

Debut of GTA Online Casino Nets Record Real-World Profits

November 12, 2019

By: Robert N. Adams

 
 

It's probably safe to say that the GTA Online casino has been a roaring success — the latest update to Grand Theft Auto V's online game mode has caused recurrent consumer spending to rise 23%, setting records for Rockstar Games.

The metric of "recurrent consumer spending" is, quite simply, a measurement of in-game spending on premium currency and other digital goods and content. The GTA Online casino update has seen a spike in this metric for Rockstar Games to the tune of 23% as reported by Gamasutra, making this one of the most successful updates ever.

 

While specific numbers weren't mentioned in a recent conference call from Rockstar Games' parent company Take-Two Interactive, the percentage increase shows that the addition of a casino into the game was likely a strong driver to getting players to spend more money.

GTA Online casino dealing cards

 
 

GTA Online Casino Delivers 'Record Player Engagement'

Take-Two Interactive CEO Strauss Zelnick said that the casino update delivered "record player engagement" whether it was measured on a daily, weekly, or monthly basis for active users in both July and August.

The addition of the casino to Grand Theft Auto V's online mode earlier in July 2019 was a risky move on Rockstar Games' part, especially with the increased scrutiny on loot boxes and microtransactions. While players cannot convert their in-game winnings into real-world money, the reverse is true: in-game money can be purchased with real-world money via Shark Cards.

 
 

Although specific numbers weren't mentioned, the conference call did state that 37% of Take-Two Interactive's GAAP net revenue came from digital purchases and in-game currency, amounting to approximately $317.4 million. Not all of this was due to the in-game casino for GTA Online, but it probably didn't hurt, either.

What do you think of the GTA Online casino doing gangbusters for Rockstar Games and Take-Two Interactive? Do you think the casino will be regulated in the future despite not allowing payouts into real-world money? Let us know in the comments below!

More Info About This Game

In This Article

Developer
Rockstar North
Publisher
Rockstar Games
Platforms
PC, Xbox One, Xbox 360, PlayStation 4, Playstation 3
Release Date
September 17,2013
Genre
Open World, Third Person Shooter
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